Advertising, Posters

TBWA/Chiat NY asked me to help with some graphic treatments for an Absolut Vodka campaign. They wanted it to be clean, typographically driven, and showcase the word ‘Exceptional.’ I knew I wanted to do something really fluid and beautiful, so I was looking for inspiration in a lot of Herb Lubalin’s work. He's the man.

Creative Direction: Rob Baird
Designed while freelancing at
TBWA/Chiat/Day NY