More selected projects

H A N D I N H A N D

H A N D I N H A N D
Branding and Packaging
P A V A N

P A V A N
Branding, Packaging
M A N H A T T A N M A R G A R I T A

M A N H A T T A N M A R G A R I T A
Branding, Packaging
F A R I B A U L T W O O L E N M I L L

F A R I B A U L T W O O L E N M I L L
Design, Art Direction
S K I N N Y C O W

S K I N N Y C O W
Branding, Lettering
M R S R O B I N S O N

M R S R O B I N S O N
Type Design
K E N S T E W A R T

K E N S T E W A R T
Branding
F O R T S F E R R Y F A R M

F O R T S F E R R Y F A R M
Logo Design, Branding
S P L E N D A

S P L E N D A
Branding, Packaging
M A G G Y F R A N C I S

M A G G Y F R A N C I S
Branding, Lettering
M O R N I N G L O R Y F A R M

M O R N I N G L O R Y F A R M
Branding
S O R E L L A

S O R E L L A
Branding
S T E L L I N A

S T E L L I N A
Branding
A B S O L U T

A B S O L U T
Poster Design
L O G O S

L O G O S
Logos
1 2 S I G N S

1 2 S I G N S
Branding, Packaging

SPLENDA

An identity and packaging redesign concept for Splenda sweetener. Sugar is fun and sparkly and I wanted Splenda to embrace those characteristics. I designed a playful script that is used with a bright, graphic pattern to create a package that is bursting with personality and cheer.

Created with Designworks at BBDO NY / Creative Direction: Craig Duffney

Splenda_LogotypeSplenda_Logotype

More selected projects

H A N D I N H A N D

H A N D I N H A N D
Branding and Packaging
P A V A N

P A V A N
Branding, Packaging
M A N H A T T A N M A R G A R I T A

M A N H A T T A N M A R G A R I T A
Branding, Packaging
F A R I B A U L T W O O L E N M I L L

F A R I B A U L T W O O L E N M I L L
Design, Art Direction
S K I N N Y C O W

S K I N N Y C O W
Branding, Lettering
M R S R O B I N S O N

M R S R O B I N S O N
Type Design
K E N S T E W A R T

K E N S T E W A R T
Branding
F O R T S F E R R Y F A R M

F O R T S F E R R Y F A R M
Logo Design, Branding
S P L E N D A

S P L E N D A
Branding, Packaging
M A G G Y F R A N C I S

M A G G Y F R A N C I S
Branding, Lettering
M O R N I N G L O R Y F A R M

M O R N I N G L O R Y F A R M
Branding
S O R E L L A

S O R E L L A
Branding
S T E L L I N A

S T E L L I N A
Branding
A B S O L U T

A B S O L U T
Poster Design
L O G O S

L O G O S
Logos
1 2 S I G N S

1 2 S I G N S
Branding, Packaging